This bright and poppy mural was designed for TOMS' Brooklyn pop-up store with the intention of raising awareness for the United Nations' Global Goals. During the campaign, TOMS asked people to snap a photo in front of the mural to help spread awareness outside the streets of Brooklyn. Eyeballs are eye-catching, and as graphic symbols eyes speak to the overall UN Global Goal of raising awareness toward combating poverty. With every pair of TOMS x Global Citizen eyewear purchased, TOMS will help give sight to a person in need, continuing their "one for one" model.