The Meatball Shop is constantly reinventing itself, sticking to core brand elements, but always looking to create new, engaging content to surprise and delight their loyal patrons. We redesigned the brand while keeping some of the original identifying elements—to keep the new look familiar. New taglines were used on everything from to-go bags to tees and hats. Menus were revamped, signage updated, and custom illustrations and neon were created. The same great food and attitude, with a tight identity to boot.