Becca and her team have been taking the hospitality world by storm for the past 15 years. They tell the stories of the hottest players in the industry with a whip-smart approach.

Drawing inspiration from the sensibilities of the women behind the brand, we designed a clean, fresh look and feel, including punchy colors, understated but eye-catching graphics, and cheeky language. We created a system layered with playful taglines and type treatments, a simple brand mark, logo, and pops of bright colors. The system was rolled out onto notebooks, pens, stationery, a website, and my personal favorite, custom candies. Their website, layered with animation and a surprising layout give visitors a striking first interaction through which they can engage with the Becca team and learn about their impressive work.